As a result, cable company is not subjected to the regulation for telecommunication service carrier.
In other words, it is interested in the effective management of media outlets. It is consequently an academic intersection of two different social sciences: The first published contributions since the s on the business side of the media were made not by academics, but by industry professionals.
In the s some pioneering scholars started specializing on the topic, frequently combining research on both the business and economic aspects of the media. But it is only since the s that media management has reached maturity in academic terms. Around that moment, several factors shaped the discipline into the form it now has, including the rise of undergraduate and postgraduate courses, academic associations, international conferences, specialized journals, and research centers.
Media management is today an established field in Europe and America, with contributions by academics coming from both communication and business schools.
In addition, its theoretical and methodological base has expanded rapidly in the last few decades. Research in media management is applied today to the business side of all kinds of media organizations operating in various industries, including newspaper, radio, television, film, and the Internet.
From a management perspective, all functional areas are of interest for the discipline, including strategy, personnel, operations, marketing, finance, and entrepreneurship.
Finally, media management research is mostly focused on global, European, and American markets. But it is also a rising discipline in Latin America, Asia, and Africa, with an increasing number of scholars coming from these world regions.
However, the good coverage of media management regarding different business functions and media industries has not been followed up by enough relevant research on competencies of media managers. Aspects like leadership, motivation, decision making, planning, and ethical standards still need more attention from media management researchers.
General Overviews The leading overview of media management as an academic field is the edited volume Albarran, et al. This work is a summary of research findings in most areas of expertise within media management.
Mierzejewska provides a short introduction to the field. Artero offers a more bibliographical approach to the development of media management, examining books published since the s. Lowe and Brown includes a good selection of chapters by scholars, mostly from European countries, looking at the common question of the specifics of media management.
Scholtz makes an important attempt to give a complete overview of the German-speaking media management community. Ferguson focuses on the specific domain of inquiry of media management.
Hollifield highlights the importance of transnational issues for theory and practice. Chan-Olmsted, and Michael O. Handbook of media management and economics. Its thirty chapters are divided to issues on the economic and business aspects of the media.
It is more suitable for postgraduate courses, as it basic focus is on advanced research.
It collects references, dividing them into three periods of discipline development: The domain of inquiry for media management researchers. In Media management review.Our technology communities make our goal of advancing the IT industry possible.
These information technology forums are filled with experts from a range of different IT industries and include thought leaders, consultants, as well as representatives from IT vendors and IT service providers. Media Convergence * with the Green Paper on the convergence of the telecommunications, media and information technology sectors, and the implications for regulation (COM(97)).
Harmonization and liberalization of the national European Further, such a time-sensitive perspective on convergence, and the distinction between a core process. Publisher of academic books and electronic media publishing for general interest and in a wide variety of fields.
Introduction. Media management is an interdisciplinary research area devoted to study how media organizations use scarce resources to meet the needs and wants of a given society.
1. FTD on ASA X Series Hardware By Nazmul Rajib Jul 3, In this sample chapter from Cisco Firepower Threat Defense (FTD): Configuration and Troubleshooting Best Practices for the Next-Generation Firewall, Next-Generation Intrusion Prevention System, and Advanced Malware Protection, review the steps required to reimage and troubleshoot any Cisco ASA X Series hardware.
How can cultures be impacted by interacting with each other? It's an important question in today's world, and in this lesson we'll examine it from the perspective of cultural convergence.